- Feasibility Study : Project initiators can show a targeted audience whether there is indeed a market for their project, incl. the chances for the campaign to be successful, a claim which has to be assessed by iCrowd Funding experts, in the worst case scenario insight into the feasibility of future similar projects in their categories or other relevant categories, as a common learning curve.
- Corporate Image Building : A unique project can raise a proposer’s profile and provide a boost to his corporate image/ reputation. Similarly, a series of successes constitutes a convincing track record for any further co-investment and collaborations
- Audience Involvement : Crowd funding creates a forum and a type of traceability where project initiators can engage with their audience. Audience can engage in the incubating stages by following the progress posted through the project portal and consequently sharing feedback via suggestions on the project’s crowdfunding page.
- Public Feedback : By pre-releasing access terms to the project, iCrowd Funding may enable, if needed, a closed and focused group to beta-test and contribute to improve the project, with players who are actually involved as a part of the funding mechanism.